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How the Creative Child Awards Work

A unique, parent-driven evaluation process that ensures only the best products earn our seal of approval.

60+
Parent & educator reviewers
Monthly
Review events in Henderson, NV
5,000+
Products evaluated

Not One Opinion — Many

The Creative Child Magazine Awards Program stands out for its unique approach to product evaluation. Rather than having a single reviewer assess submitted products, the program enlists a diverse group of parents and educators to provide feedback — the very people who would ultimately purchase or use these toys and products.

This collective review process gives a more comprehensive and realistic evaluation, helping parents make informed decisions about which products to bring into their homes. It's an approach that values input from those who truly understand what makes a product both educational and enjoyable for children.


How Each Product Gets Evaluated

1

Monthly Review Events

Events are held monthly in Henderson, NV where over 60 reviewers — parents and educators — gather at a local conference center to evaluate submitted products.

2

Hands-On Evaluation

All products are divided into categories and displayed at various stations. Each guest reviewer sits with every product at every station, ensuring multiple reviews per product.

3

Scored & Commented

Reviewers complete an online form for each product, providing a score based on category-specific criteria along with written comments about their experience.

4

Awards Determined

Upon completion of the event, all scores are tabulated and comments compiled. Top-scoring products receive awards based on their performance relative to others in their category.


Awards We Give

Based on scores and comments, products are chosen for the following awards:

🏆 Toy of the Year
🎮 Game of the Year
📦 Product of the Year
🎨 Creative Play of the Year
📚 Book of the Year
🧩 Puzzle of the Year
✈️ Top Travel Product
⭐ Preferred Choice
🌟 Seal of Excellence

The prestigious Preferred Choice and Seal of Excellence awards are given based on a product's ability to exceed expectations in design, quality, and how they promote education and creativity. These seals are a distinguishing mark of achievement and desirability.

Important Note The Creative Child Magazine Awards Program is not a safety testing program. All reviews are strictly based on the opinions of parents, not safety professionals. If you have a concern regarding any featured product, please contact the Consumer Products Safety Commission.

Are You a Manufacturer?

Enter your product in the Creative Child Awards Program and reach thousands of parents actively looking for the best products for their children.

Mail Product Samples To:

Scooterbay Publishing, Inc.
Attn: Creative Child Magazine, Product Review Department
2505 Anthem Village Drive, #E619
Henderson, NV 89052

For inquiries, email our Awards Artwork Department at mindy@scooterbaymedia.com